Wasabi and Romance: Camy Tang Interview

I’d like to introduce you to the wonderful Camy Tang!

Camy writes romance with a kick of wasabi – whether that kick comes from the sass in her chick lit or the danger in her suspense novels. The wasabi also references the Asian American characters in her novels.

This post has been a long time coming, since I lost access to this blog for many months. So Camy’s book Formula for Danger has been out for a while. Here’s the back cover blurb:

Someone wants dermatologist Rachel Grant’s latest research, and they’ll do anything to get it. Including trashing the plants needed for her breakthrough scar-reducing cream—and trying to run Rachel down. Desperate for help, she turns to Edward Villa, the only man she trusts. But the greenhouse owner knows too much about Rachel’s research, and now he’s a target, too. Break-ins, muggings, murder…the would-be thief is getting desperate—and getting closer. Edward vows to protect Rachel at all costs. Yet with time ticking away, Edward knows they have to uncover the madman shadowing Rachel before their chance for a future is destroyed.

Camy just self-published the fourth book in her Sushi Series, Weddings and Wasabi. Isn’t the cover amazing? Here’s a quick synopsis:

After finally graduating with a culinary degree, Jennifer Lim is pressured by her family to work at her control-freak aunty’s restaurant. But after a family dispute, Jenn is determined to no longer be a doormat and instead starts her own catering company. Her search for a wine merchant brings John into her life-a tall, dark, handsome biker in form-fitting black leather, who’s Hispanic to boot. It would be wonderfully wild to snag a man like that! Shy engineer Edward tentatively tries out his birthday present from his winery-owner uncle-a Harley-Davidson complete with the trimmings. Jennifer seems attracted to the rough, aggressive image, but it isn’t his real self. Is she latching onto him just to spite her horrified family? And if this spark between them is real, will showing her the true guy underneath put it out? And what’s with the goat in the backyard?

Her next book, with Zondervan, is due this November. It’s called Protection for Hire, and Camy had this to say about it on her blog:

I loved this book because it enabled me to channel my Nikita-Alias side in writing the heroine, who is ex-Japanese mafia. She finds Jesus in jail and now is trying to use her skill set to help people rather than breaking kneecaps.

Here’s the book blurb:

Tessa Lancaster’s skills first earned her a position as an enforcer in her Uncle Teruo’s Japanese Mafia gang. Then they landed her in prison for a crime she didn’t commit. Now, three months after her release, Tessa’s abilities have gained her a job as bodyguard for wealthy socialite Elizabeth St. Amant and her three-year-old son. But there’s a problem or two … or three …. There’s Elizabeth’s abusive husband whose relentless pursuit goes deeper than mere vengeance. There’s Uncle Teruo, who doesn’t understand why Tessa’s new faith as a Christian prevents her from returning to the yakuza. And then there’s Elizabeth’s lawyer, Charles Britton, who Tessa doesn’t know is the one who ensured that she did maximum time behind bars. Now Tessa and Charles must work together in order to protect their client, while new truths emerge and circumstances spiral to a deadly fever pitch. Factor in both Tessa’s and Charles’s families and you’ve got some wild dynamics—and an action-packed, romantic read as Tessa and Charles discover the reality of being made new in Christ.


Now for my interview with Camy!

What do you wish you knew about promotion before your first novel came out?

That you don’t have to do EVERYTHING people say you have to do, and that you can instead focus your time, energy, and money on what your particular marketing strengths are.

Which has worked best for spreading the word about your novel, online promotion (website, email lists, social networking) or offline promotion (direct mail, booksignings, media ads)? Why?

It’s hard for me to tell how my promotion is going because there’s no direct correlation with sales. However, for the past year, I’ve been praying more about my promotion and marketing and paying more attention to what God has been telling me to do or not do, as opposed to simply doing what I thought would be best. It has reduced my stress levels because I’m trusting Him to manage my sales. Let’s see how my sales go! LOL

If you could only promote your novel in ONE way, which way would you choose?

My strength is in online marketing, so I’d focus on that. I enjoy blogging and I’d probably spend more time doing that if I only chose one marketing tool.

What’s the craziest thing you’ve done to promote a novel?

I don’t think this is really crazy, but I did put my book covers on those big magnets to put on car doors and sent the magnets to my parents in Hawaii. They’ve been my best promoters by far, so I figured I’d send some promotional dollars their way and see if it helps. 🙂

Tell me about your latest novel. Does it have any special challenges for promotion or interesting marketing angles?

My September [2010] novel is a romantic suspense titled Formula for Danger. I wanted to try something different for this book as opposed to the usual blog tour, so I’m doing two things:

1) I started a Street Team and I’m offering Formula for Danger copies as prizes rather than giving copies away on blogs during a blog tour.

2) I’m going to focus my blogging on “DVD extras” about the book that might make people more interested in it, and hopefully go out and buy it. 🙂 The DVD extras were actually really fun to come up with, so at the very least, I’ll really be enjoying my blogging during September.

A final fun one: What fictional character (film, TV, or literary) do you feel is most like you? Why?

Chloe from the TV show 24. She’s uber geeky, not always up on her social skills, but she also has a heart of gold. At least, I think I’m like that. My husband had a rather fixed smile on his face when he agreed I have a heart of gold. 😉


A bit more about Camy:

Camy Tang writes romance with a kick of wasabi. She grew up in Hawaii, but now lives in San Jose, California, with her engineer husband and rambunctious mutt, Snickers. In a previous life she was a biologist researcher, but these days she is surgically attached to her computer, writing full-time. In her spare time, she is a staff worker for her church youth group, and she leads one of the worship teams for Sunday service. She belongs to several writers’ groups including American Christian Fiction Writers and Romance Writers of America, and she won first place in the Debut Author category and second place in the Chick lit category of the ACFW Book of the Year awards with her novel, Sushi for One?. Find her online at:

Her website

Her blog

Category: Novel Promotion
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
One Response
  1. Camy Tang says:

    Thanks so much for this interview, Katie! This was fun! And thanks for the blurbs about my books!

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>